Capstone 1: Your brand file
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المشروع الأول: ملفك
What you will be able to do
Assemble strengths, value ledger, story, promise and stakeholder plan into one file and present it to a peer
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- BRAND-E1 The good one nobody sees
- BRAND-E2 Your strengths, with evidence
- BRAND-E3 Your value in numbers
- BRAND-E4 Your story in 30 seconds
- BRAND-E5 Your one brand promise
- BRAND-E6 Respect, our way
- BRAND-E7 Be visible without noise
- BRAND-E8 The people who must know you
- BRAND-E9 Your manager is your first audience